About Hero

Building bridges,

not landfills.

We believe in the power of community to unite and create the thriving city we all want to live in.

OUR STORY

In 2020, in the midst of Covid, our founder Janina Nieper moved to Amsterdam with one big dream: Being at the heart beat of the Circular Economy and experiencing the movement first hand that was pledged to begin in Amsterdam: To become the f irst fully circular city by 2050.

Upon arrival, she asked herself the question: But where are all those cool initiatives she has read about? Out of this personal need to connect, she created the Circular Economy Club Amsterdam.

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Where are all those cool circular professionals that I have read about?“
Janina Nieper

1ST MEET-UP

The spark fell in 2022 at De Ceuvel: the f irst meet-up among a group of passionate and like-minded individuals who share a vision of a more sustainable and circular future. From then onwards, monthly meet-ups followed in circular locations around Amsterdam.

What was originally labelled as Circular Economy Club Amsterdam transformed to a dynamic community dedicated to circularity.

Meet Up
1st meetup: At De Ceuvel in Amsterdam

CIRCULAR AMSTERDAM

In 2024, Circular Amsterdam was born with the vision of co-creation. What if we could create a sustainable city together? Mara Haverkort joined the team to strengthen the foundation and steer the club into a new direction. A board was formed and an association created.

Thanks to the invaluable help of Dominika Sawa, Albert Schiemann, Kosuke Kawai and Julian Kondej

Better Together
Better together.

Welcome on board!

An association run by Amsterdammers who care.

*an active board with a meeting every 3 months

Niina Pussinen
Board Member

With a strong background in finance and funding, Niina specializes in securing investments for circular economy projects, driving financial sustainability and growth

Mara Haverkort
Board Member

An innovative leader in circular practices, Mara brings extensive experience in sustainable business models and community driven initiatives to our board

Marije Remigius
Board Member

A dedicated advocate for sustainable materials, Marije has a wealth of experience in social entrepreneurship, putting impact and community first

Janina Nieper
Directeur

Jacqueline Cramer
Chairwomen

Former Minister and Transition Broker, Jacqueline is a leading expert in sustainability and circular economy, advocating for sustainable development policies.

And advised by those who shape Amsterdam.

*an advisory board with a meeting every year

Manon Klein
Advisory Board Lead

Impact Maker and community builder, Manon is a key advocate for integrating sustainable practices within businesses, fostering innovation and circular solutions

Manon Klein
Advisory Board Lead

Impact Maker and community builder, Manon is a key advocate for integrating sustainable practices within businesses, fostering innovation and circular solutions

Marius Smit
Advisory Board

Founder of Plastic Whale, Marius is a pioneer in plastic waste reduction and circular business models, driving community engagement and sustainability.

Marius Smit
Advisory Board

Founder of Plastic Whale, Marius is a pioneer in plastic waste reduction and circular business models, driving community engagement and sustainability.

Eva Gladek
Advisory Board

With her pioneering work at Metabolic, Eva is a systems thinking expert, leading the charge in sustainability transitions through data-driven circular economy solutions.

Eva Gladek
Advisory Board

With her pioneering work at Metabolic, Eva is a systems thinking expert, leading the charge in sustainability transitions through data-driven circular economy solutions.

Harald Friedl
Advisory Board

Harald is a prominent f igure in circular economy practices, known for his extensive experience and influential connections within the sustainability sector.

Harald Friedl
Advisory Board

Harald is a prominent f igure in circular economy practices, known for his extensive experience and influential connections within the sustainability sector.

Our vision
We envision a thriving city of Amsterdam living and producing sustainable, respecting the limits of our planet’s resources and boundaries.
Our mission
To create a vibrant space for circular entrepreneurs and professionals in Amsterdam: a space to foster collaboration, share resources, and inspire action towards a circular Amsterdam.
Our values
Organised as a non-profit, we accelerate Amsterdam’s transition towards a circular city.

Accessible

We break down barriers by building an inclusive community. Members are invited to share resources and provide one another access to our collective network.

Playful

We foster an environment where new ideas grow and the journey towards circularity is a vibrant and enjoyable one whilst upholding our dedication to quality.

Collaboration

We value collaboration over competition. Magic happens when different minds come together, creating a collective strength through the sharing of ideas and support.

Systemic

Our approach is holistic, understanding the interconnectedness of systems and working towards comprehensive, sustainable solutions across all sectors inviting diverse stakeholders

Empowering

Impact is at the core of what we do. We empower professionals and entrepreneurs with resources, knowledge and connections to be a catalyst for circular change.

Let’s collaborate!

If this resonates with you, we’d love to hear from you.

We love working with value aligned individuals and organizations. MAIL

Our theory of change
Community
Knowledge
Awareness
Innovation
Policies
Systems
Our added value
Organised as a non-profit, we accelerate Amsterdam’s transition towards a circular city.

Awareness

We shine light on the existing initiatives, organizations and individuals shaping the Circular Economy in Amsterdam.

 Connect

We bring together circular economy professionals through regular meetups, events and an online community platform.

Engagement

We raise awareness and inspire community action through public campaigns, community events, and educational outreach.

Educate

We provide essential knowledge and skills through workshops, seminars, webinars, and a comprehensive resource library.

Visibility

We put Amsterdam as s Circular Hotspot on the map of the world. And share it’s innovation with a growing audience on Socials.

Empower

We empower businesses and individuals with the right tools needed to implement circular practices effectively.

Meet our team.

The glue? The desire to create a circular Amsterdam.

Niina Pussinen
Board Member

With a strong background in finance and funding, Niina specializes in securing investments for circular economy projects, driving financial sustainability and growth

Mara Haverkort
Board Member

An innovative leader in circular practices, Mara brings extensive experience in sustainable business models and community driven initiatives to our board

Marije Remigius
Board Member

A dedicated advocate for sustainable materials, Marije has a wealth of experience in social entrepreneurship, putting impact and community first

Janina Nieper
Directeur
Jacqueline Cramer
Chairwomen

Former Minister and Transition Broker, Jacqueline is a leading expert in sustainability and circular economy, advocating for sustainable development policies.

WE’RE HIRING!

Join our team to shape the circular economy in Amsterdam.

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